This anthropomorphised brand is so loveable: The role of self-brand integration
Elena Delgado‐Ballester, Ma Mercedes Cuyás Palazón Cuyás Palazón, Jenny Peláez Muñoz
- ISSN / E-ISSN
- — / —
- DOI
- 10.1016/j.sjme.2017.04.002 ↗
- Volume · Issue · Pages
- 21 · 2 · 89-101
- Publisher
- Emerald Group Publishing Ltd.
- Article URL
- https://doi.org/10.1016/j.sjme.2017.04.002 ↗
- Article details
- Unverified
Publication date (each date has its type and source)
03 Jun 2017
OpenAlex publication date · source: OpenAlex
| Type | Date | Source |
|---|---|---|
| OpenAlex publication date | 03 Jun 2017 | OpenAlex |
Keywords (as given): brand love; anthropomorphism; self-expansion theory; brand attitude; consumer-brand relationships; personality traits
HEC Status at Publication Not the journal's current status
HEC Status at PublicationNot conclusive
Historical status could not be conclusively determined.
- HEC status cannot be determined for this date: no HEC list is recorded as in effect on it.
Best available information, not a definitive status: HEC status cannot be determined for this date: no HEC list is recorded as in effect on it.
- Journal
- Spanish Journal of Marketing - ESIC
- Publication date used
- 03 Jun 2017 (OpenAlex publication date)
- Applicable HEC period
- None recorded for this date
- Category
- —
- Recognition status
- Unknown (NO_PERIOD_FOR_DATE)
- Source
- —
- Verification status
- Not available
This is an automatically generated summary based on the information available on the publication date. Terms & conditions apply.