The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands
Adi Alić, Merima Činjarević, Emir Agić
Journal
- ISSN / E-ISSN
- — / —
- DOI
- 10.2478/mmcks-2020-0001 ↗
- Volume · Issue · Pages
- 15 · 1 · 1-16
- Publisher
- Editura Economica
- Article URL
- https://doi.org/10.2478/mmcks-2020-0001 ↗
- Article details
- Unverified
Publication date (each date has its type and source)
01 Mar 2020
OpenAlex publication date · source: OpenAlex
| Type | Date | Source |
|---|---|---|
| OpenAlex publication date | 01 Mar 2020 | OpenAlex |
Keywords (as given): brand image; brand loyalty; brand commitment; consumer-brand relationships; national brands; private labels; brand comparison
HEC Status at Publication Not the journal's current status
HEC Status at PublicationNot conclusive
Historical status could not be conclusively determined.
- HEC status cannot be determined for this date: no HEC list is recorded as in effect on it.
Best available information, not a definitive status: HEC status cannot be determined for this date: no HEC list is recorded as in effect on it.
- Journal
- Management and Marketing
- Publication date used
- 01 Mar 2020 (OpenAlex publication date)
- Applicable HEC period
- None recorded for this date
- Category
- —
- Recognition status
- Unknown (NO_PERIOD_FOR_DATE)
- Source
- —
- Verification status
- Not available
This is an automatically generated summary based on the information available on the publication date. Terms & conditions apply.