The Role of Artificial Intelligence in Personalizing Social Media Marketing Strategies for Enhanced Customer Experience

Hasan Beyari, Tareq Nael Hashem
ISSN / E-ISSN
— / —
DOI
10.3390/bs15050700 ↗
Volume · Issue · Pages
15 · 5 · 700-700
Publisher
Multidisciplinary Digital Publishing Institute (MDPI)
Article URL
https://doi.org/10.3390/bs15050700 ↗
Article details
Unverified
Publication date (each date has its type and source)
19 May 2025
OpenAlex publication date · source: OpenAlex
Dates on record for this article
TypeDateSource
OpenAlex publication date19 May 2025 OpenAlex

Keywords (as given): artificial intelligence; social media marketing; personalization; customer experience; influencer marketing; content optimization; purchase intention; customer awareness

HEC Status at Publication Not the journal's current status

HEC Status at PublicationNot conclusive
Best available information, not a definitive status: Some rows of the HEC list for this period are not yet matched to a journal, so absence cannot be proved. Pending verification.
Journal
Behavioral Sciences
Publication date used
19 May 2025 (OpenAlex publication date)
Applicable HEC period
2024–25 (version 1) · 01 Oct 2024 – 31 Mar 2026
Category
—
Recognition status
Pending Verification (PERIOD_HAS_UNMATCHED_ROWS)
Source
—
Verification status
Unverified
This is an automatically generated summary based on the information available on the publication date. Terms & conditions apply.