The influence of culture on advertising effectiveness in Pakistan and Australia: A cross-cultural study
Faiz Muhammad Shaikh
- ISSN / E-ISSN
- 1990-6587 / 2788-9599
- DOI
- 10.54784/1990-6587.1156 ↗
- Volume · Issue · Pages
- 3 · 2 · 1-18
- Publisher
- Institute of Business Administration, Karachi
- Article URL
- https://doi.org/10.54784/1990-6587.1156 ↗
- Article details
- Unverified
Publication date (each date has its type and source)
01 Jul 2008
OpenAlex publication date · source: OpenAlex
| Type | Date | Source |
|---|---|---|
| OpenAlex publication date | 01 Jul 2008 | OpenAlex |
Keywords (as given): Collectivism; Individualistic culture; Individualism; Advertising; Product (mathematics); Affect (linguistics); Psychology; Social identity theory; Social psychology; Hofstede's cultural dimensions theory; Cultural identity; Cultural diversity; Empirical research; Identity (music); Uncertainty avoidance; Marketing; Sociology; Political science; Social group; Business
HEC Status at Publication Not the journal's current status
HEC Status at PublicationNot conclusive
Historical status could not be conclusively determined.
- HEC status cannot be determined for this date: no HEC list is recorded as in effect on it.
Best available information, not a definitive status: HEC status cannot be determined for this date: no HEC list is recorded as in effect on it.
- Journal
- Business review (Karachi. Online)
- Publication date used
- 01 Jul 2008 (OpenAlex publication date)
- Applicable HEC period
- None recorded for this date
- Category
- —
- Recognition status
- Unknown (NO_PERIOD_FOR_DATE)
- Source
- —
- Verification status
- Not available
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