The Antecedents of Brand Equity: A Study from Telecommunication Industry of Pakistan
Masood Hassan
- ISSN / E-ISSN
- 2616-7476 / 1998-4162
- DOI
- 10.31384/jisrmsse/(2018).16.2.4 ↗
- Volume · Issue · Pages
- 16 · 2 · 49-64
- Publisher
- Shaheed Zulfikar Ali Bhutto Institute of Science & Technology (SZABIST) University, Karachi
- Article URL
- https://doi.org/10.31384/jisrmsse/(2018).16.2.4 ↗
- Article details
- Unverified
Publication date (each date has its type and source)
31 Dec 2018
OpenAlex publication date · source: OpenAlex
| Type | Date | Source |
|---|---|---|
| OpenAlex publication date | 31 Dec 2018 | OpenAlex |
Keywords (as given): Business; Marketing; Brand equity; Advertising; Equity (law); Population; Quality (philosophy); Distribution (mathematics)
HEC Status at Publication Not the journal's current status
HEC Status at PublicationNot conclusive
Historical status could not be conclusively determined.
- HEC status cannot be determined for this date: no HEC list is recorded as in effect on it.
Best available information, not a definitive status: HEC status cannot be determined for this date: no HEC list is recorded as in effect on it.
- Journal
- JISR management and social sciences & economics
- Publication date used
- 31 Dec 2018 (OpenAlex publication date)
- Applicable HEC period
- None recorded for this date
- Category
- —
- Recognition status
- Unknown (NO_PERIOD_FOR_DATE)
- Source
- —
- Verification status
- Not available
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