Role of Green Marketing Mix and Attitude toward Green Marketing on Buyer’s Behavior and Brand Loyalty

Raheel Farooqi, Reema Frooghi, Muhammad Hamza Farooqui, Syed Ali Nabeel Naqvi, Muhammad Sufyan Ramish
ISSN / E-ISSN
3006-6638 / —
DOI
10.63056/acad.004.03.0789 ↗
Volume · Issue · Pages
4 · 3 · —
Publisher
ACADEMIA (PVT) LTD
Article URL
https://academia.edu.pk/index.php/Journals/article/view/789 ↗
Article details
Unverified
Publication date (each date has its type and source)
17 Sep 2025
Publisher publication date · source: Journal websites (OAI-PMH feeds of Open Journal Systems)
Dates on record for this article
TypeDateSource
Publisher publication date17 Sep 2025 Journal websites (OAI-PMH feeds of Open Journal Systems)

Keywords (as given): Green Marketing Mix, Attitude toward green marketing, Green purchase intention, Willingness to pay premium, Brand loyalty

HEC Status at Publication Not the journal's current status

HEC Status at PublicationConclusive
HEC status at publication Recognized Y
Based on the recorded HEC dataset applicable to the article's publication date. Listed as Y in the HEC list for 2024–25.
Journal
(JHEDS)Academia international journal for social sciences
Publication date used
17 Sep 2025 (Publisher publication date)
Applicable HEC period
2024–25 (version 1) · 01 Oct 2024 – 31 Mar 2026
Category
Y
Recognition status
Recognized (OK_RECORD_FOUND)
Source
List of national journals 2024-25 page 75, row 715
Verification status
Verified against source · last verified 23 Sep 2026
This is an automatically generated summary based on the information available on the publication date. Terms & conditions apply.