Relationship Between Brand Personification of Parent Brand and Brand Extension
Tariq Jalees
Journal
- ISSN / E-ISSN
- 1816-8434 / 2309-866X
- DOI
- —
- Volume · Issue · Pages
- 4 · 4 · —
- Publisher
- Karachi Institute of Economics and Technology
- Article URL
- http://www.kantakji.com/media/174691/file934.pdf ↗
- Article details
- Unverified
Publication date (each date has its type and source)
01 Jan 2009
OpenAlex publication date · source: OpenAlex
| Type | Date | Source |
|---|---|---|
| OpenAlex publication date | 01 Jan 2009 | OpenAlex |
Keywords (as given): brand personification; brand extension; parent brand; consumer perception; company perceptions; fast-moving consumer goods; brand synergy; brand equity
HEC Status at Publication Not the journal's current status
HEC Status at PublicationNot conclusive
Historical status could not be conclusively determined.
- HEC status cannot be determined for this date: no HEC list is recorded as in effect on it.
Best available information, not a definitive status: HEC status cannot be determined for this date: no HEC list is recorded as in effect on it.
- Journal
- Market Forces
- Publication date used
- 01 Jan 2009 (OpenAlex publication date)
- Applicable HEC period
- None recorded for this date
- Category
- —
- Recognition status
- Unknown (NO_PERIOD_FOR_DATE)
- Source
- —
- Verification status
- Not available
This is an automatically generated summary based on the information available on the publication date. Terms & conditions apply.