Influence of celebrity endorsement on consumer purchase intention for existing products: a comparative study
Jamil, Raja Ahmed, Hassan, Syed Rameez ul
- ISSN / E-ISSN
- — / —
- DOI
- 10.31580/jmi.v4i1.18 ↗
- Volume · Issue · Pages
- 1 · 4 · —
- Publisher
- Readers insight Publisher
- Article URL
- https://readersinsight.net/index.php/index/article/view/18 ↗
- Article details
- Unverified
Publication date (each date has its type and source)
11 Apr 2024
Publisher publication date · source: Journal websites (OAI-PMH feeds of Open Journal Systems)
| Type | Date | Source |
|---|---|---|
| Publisher publication date | 11 Apr 2024 | Journal websites (OAI-PMH feeds of Open Journal Systems) |
Keywords (as given): Celebrity Endorsement; Purchase Intention; Brand; Pakistan.
HEC Status at Publication Not the journal's current status
HEC Status at PublicationConclusive
HEC status at publication
Recognized
Y
Based on the recorded HEC dataset applicable to the article's publication date. Listed as Y in the HEC list for 2023–24.
- Journal
- Journal of Management Info ( JMI )
- Publication date used
- 11 Apr 2024 (Publisher publication date)
- Applicable HEC period
- 2023–24 (version 1) · 01 Jul 2023 – 30 Sep 2024
- Category
- Y
- Recognition status
- Recognized (OK_RECORD_FOUND)
- Source
- HJRS 2023-24 page 6691, row 49083
- Verification status
- Verified against source · last verified 23 Sep 2026
This is an automatically generated summary based on the information available on the publication date. Terms & conditions apply.