Influence and Relationship between Branded Content and the Social Media Consumer Interactions of the Luxury Fashion Brand Manolo Blahnik

Bárbara Castillo-Abdul, Mónica Bonilla-del-Río, Estela Núñez‐Barriopedro
Journal
ISSN / E-ISSN
— / —
DOI
10.3390/publications9010010 ↗
Volume · Issue · Pages
9 · 1 · 10-10
Publisher
MDPI AG
Article URL
https://doi.org/10.3390/publications9010010 ↗
Article details
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Publication date (each date has its type and source)
01 Mar 2021
OpenAlex publication date · source: OpenAlex
Dates on record for this article
TypeDateSource
OpenAlex publication date01 Mar 2021 OpenAlex

Keywords (as given): sponsored content; luxury fashion brands; Facebook; brand engagement; social media marketing

HEC Status at Publication Not the journal's current status

HEC Status at PublicationNot conclusive
Best available information, not a definitive status: HEC status cannot be determined for this date: no HEC list is recorded as in effect on it.
Journal
Publications
Publication date used
01 Mar 2021 (OpenAlex publication date)
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None recorded for this date
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Recognition status
Unknown (NO_PERIOD_FOR_DATE)
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