Impact of Brand Personality on Brand Loyalty: The Mediating Role of Self-Congruence and Brand Trust
Tariq, Saroosh, Zahra, Rida, Tariq, Anum
- ISSN / E-ISSN
- 2708-1788 / 2708-3667
- DOI
- 10.47067/real.v6i2.317 ↗
- Volume · Issue · Pages
- 6 · 2 · —
- Publisher
- South Punjab Center for Research and Development
- Article URL
- https://real.spcrd.org/index.php/real/article/view/317 ↗
- Article details
- Unverified
Publication date (each date has its type and source)
12 May 2023
Publisher publication date · source: Journal websites (OAI-PMH feeds of Open Journal Systems)
| Type | Date | Source |
|---|---|---|
| Publisher publication date | 12 May 2023 | Journal websites (OAI-PMH feeds of Open Journal Systems) |
Keywords (as given): brand personality, brand loyalty, self-congruence and brand trust.
HEC Status at Publication Not the journal's current status
HEC Status at PublicationConclusive
HEC status at publication
Recognized
Y
Based on the recorded HEC dataset applicable to the article's publication date. Listed as Y in the HEC list for 2022–23.
- Journal
- Review of Education, Administration and Law
- Publication date used
- 12 May 2023 (Publisher publication date)
- Applicable HEC period
- 2022–23 (version 2) · 01 Jul 2022 – 30 Jun 2023
- Category
- Y
- Recognition status
- Recognized (OK_RECORD_FOUND)
- Source
- hjrs-2022-23 row 46618
- Verification status
- Verified against source · last verified 16 Oct 2026
This is an automatically generated summary based on the information available on the publication date. Terms & conditions apply.