How Trust Bridges the Gap: Influencer Credibility and Purchase Intention in Egypt’s Social Media Landscape

Hajar Alhosseiny
ISSN / E-ISSN
2616-7476 / 1998-4162
DOI
10.31384/jisrmsse/2025.23.2.1 ↗
Volume · Issue · Pages
23 · 2 · 1-29
Publisher
Shaheed Zulfikar Ali Bhutto Institute of Science & Technology (SZABIST) University, Karachi
Article URL
https://doi.org/10.31384/jisrmsse/2025.23.2.1 ↗
Article details
Unverified
Publication date (each date has its type and source)
30 Jun 2025
OpenAlex publication date · source: OpenAlex
Dates on record for this article
TypeDateSource
OpenAlex publication date30 Jun 2025 OpenAlex

Keywords (as given): Credibility; Influencer marketing; Attractiveness; Social media; Source credibility; Sample (material); Dimension (graph theory); Social influence

HEC Status at Publication Not the journal's current status

HEC Status at PublicationNot conclusive
Best available information, not a definitive status: Some rows of the HEC list for this period are not yet matched to a journal, so absence cannot be proved. Pending verification.
Journal
JISR management and social sciences & economics
Publication date used
30 Jun 2025 (OpenAlex publication date)
Applicable HEC period
2024–25 (version 1) · 01 Oct 2024 – 31 Mar 2026
Category
—
Recognition status
Pending Verification (PERIOD_HAS_UNMATCHED_ROWS)
Source
—
Verification status
Unverified
Informational only. HJRS.com.pk is independent and is not an official HEC website: confirm with the source document.