From Social Media Platform Identification to Brand Evangelism: Unveiling the Mediating Role of Brand Affinity among Fashion Clothing Brands’ Followers
Ali, Tehreem, Amin, Muhammad
Journal
- ISSN / E-ISSN
- 3006-8681 / 3006-8428
- DOI
- 10.55737/trt/v-v.259 ↗
- Volume · Issue · Pages
- 5 · 5 · —
- Publisher
- The Regional Tribune
- Article URL
- https://submissions.regionaltribune.com/index.php/trt/articl... ↗
- Article details
- Unverified
Publication date (each date has its type and source)
30 May 2026
Publisher publication date · source: Journal websites (OAI-PMH feeds of Open Journal Systems)
| Type | Date | Source |
|---|---|---|
| Publisher publication date | 30 May 2026 | Journal websites (OAI-PMH feeds of Open Journal Systems) |
Keywords (as given): Brand Affinity; Brand Evangelism; Consumer Brand Advocacy; Fashion Marketing; Partial Least Squares (PLS-SEM); Social Identity Theory; Social Media Platform Identification (SMPI); Social Commerce
HEC Status at Publication Not the journal's current status
HEC Status at PublicationConclusive
HEC status at publication
Recognized
Y
Based on the recorded HEC dataset applicable to the article's publication date. Listed as Y in the HEC list for HEC 2026-27.
- Journal
- The regional tribune
- Publication date used
- 30 May 2026 (Publisher publication date)
- Applicable HEC period
- HEC 2026-27 (version 1) · 01 Apr 2026 – 31 Dec 2027
- Category
- Y
- Recognition status
- Recognized (OK_RECORD_FOUND)
- Source
- HEC Recognized National Research Journals, V 4.0 page 8, row 79
- Verification status
- Verified against source · last verified 21 Sep 2026
Informational only. HJRS.com.pk is independent and is not an official HEC website: confirm with the source document.