Factors Affecting Electronic Word of Mouth and Leading towards Purchasing Decision in the Smartphone Industry of Pakistan
MUZAMMIL KHURSHID, Muhammad Abdullah, Muhammad Haris Khan
- ISSN / E-ISSN
- 2410-5392 / 2521-473X
- DOI
- 10.52015/nijbm.v17i1.95 ↗
- Volume · Issue · Pages
- 17 · 1 · —
- Publisher
- National University of Modern Languages (NUML), Islamabad
- Article URL
- https://doi.org/10.52015/nijbm.v17i1.95 ↗
- Article details
- Unverified
Publication date (each date has its type and source)
02 Aug 2022
OpenAlex publication date · source: OpenAlex
| Type | Date | Source |
|---|---|---|
| OpenAlex publication date | 02 Aug 2022 | OpenAlex |
Keywords (as given): electronic word of mouth; online purchase decision; website credibility; information quality; social ties; online reviews; smartphone industry; consumer behavior; university students
HEC Status at Publication Not the journal's current status
HEC Status at PublicationConclusive
HEC status at publication
Recognized
Y
Based on the recorded HEC dataset applicable to the article's publication date. Listed as Y in the HEC list for 2022–23.
- Journal
- NUML International Journal of Business & Management
- Publication date used
- 02 Aug 2022 (OpenAlex publication date)
- Applicable HEC period
- 2022–23 (version 2) · 01 Jul 2022 – 30 Jun 2023
- Category
- Y
- Recognition status
- Recognized (OK_RECORD_FOUND)
- Source
- hjrs-2022-23 row 46770
- Verification status
- Verified against source · last verified 16 Oct 2026
This is an automatically generated summary based on the information available on the publication date. Terms & conditions apply.