Brand Equity and Buying Intentions in Food Industry: Mediating Role of Emotional Connection and Moderating Role of Engagement
Areej Shabbir, Inam Ullah Khan, Saher, Dr. Ijaz Hussian, Hafiz Muhammad Bilal, Dr. Rida Akbar
- ISSN / E-ISSN
- 2958-5988 / 2958-5996
- DOI
- 10.63163/jpehss.v4i2.1384 ↗
- Volume · Issue · Pages
- 4 · 2 · —
- Publisher
- WISDOM EDUCATION & RESEARCH HUB
- Article URL
- https://journal-of-social-education.org/index.php/Jorunal/ar... ↗
- Article details
- Unverified
Publication date (each date has its type and source)
30 Jun 2026
Publisher publication date · source: Journal websites (OAI-PMH feeds of Open Journal Systems)
| Type | Date | Source |
|---|---|---|
| Publisher publication date | 30 Jun 2026 | Journal websites (OAI-PMH feeds of Open Journal Systems) |
Keywords (as given): Brand equity; emotional connection with brand; consumer engagement; mediation; moderation; food industry; Pakistan; consumer buying intentions; e-commerce
HEC Status at Publication Not the journal's current status
HEC Status at PublicationNot conclusive
Historical status could not be conclusively determined.
- Dataset incomplete or not yet confirmed as complete: we cannot say whether the journal was listed. This is not a derecognition.
Best available information, not a definitive status: Dataset incomplete or not yet confirmed as complete: we cannot say whether the journal was listed. This is not a derecognition.
- Journal
- Physical Education, Health and Social Sciences
- Publication date used
- 30 Jun 2026 (Publisher publication date)
- Applicable HEC period
- HEC 2026-27 (version 1) · 01 Apr 2026 – 31 Dec 2027
- Category
- —
- Recognition status
- Pending Verification (PERIOD_NOT_CERTIFIED)
- Source
- —
- Verification status
- Unverified
This is an automatically generated summary based on the information available on the publication date. Terms & conditions apply.