Analyzing the Effectiveness of Social Media Advertising on Consumer Buying Behavior: A Study of Narowal

Sultana, Saba, Farrah ul Momineen, Hafsa, Ainy
ISSN / E-ISSN
2788-5232 / 2788-5240
DOI
10.71016/hnjss/6z6ar826 ↗
Volume · Issue · Pages
5 · 1 · —
Publisher
Human Nature Research Publisher
Article URL
https://hnpublisher.com/ojs/index.php/HNJSS/article/view/447 ↗
Article details
Unverified
Publication date (each date has its type and source)
30 Mar 2024
Publisher publication date · source: Journal websites (OAI-PMH feeds of Open Journal Systems)
Dates on record for this article
TypeDateSource
Publisher publication date30 Mar 2024 Journal websites (OAI-PMH feeds of Open Journal Systems)

Keywords (as given): Social Media Advertising; Online Shopping; Consumer Behaviour; Online Reviews; Advertisement Content

HEC Status at Publication Not the journal's current status

HEC Status at PublicationConclusive
HEC status at publication Recognized Y
Based on the recorded HEC dataset applicable to the article's publication date. Listed as Y in the HEC list for 2023–24.
Journal
Human nature journal of social science (Online)
Publication date used
30 Mar 2024 (Publisher publication date)
Applicable HEC period
2023–24 (version 1) · 01 Jul 2023 – 30 Sep 2024
Category
Y
Recognition status
Recognized (OK_RECORD_FOUND)
Source
HJRS 2023-24 page 6688, row 49060
Verification status
Verified against source · last verified 23 Sep 2026
Informational only. HJRS.com.pk is independent and is not an official HEC website: confirm with the source document.